Saturday, 15 November 2008

Amazing advert - Toshiba Timesculpture

Via Larissa Meek. Awesome Toshiba Advertising

From Social News:

Timesculpture is a stunning progression of the ‘bullet time’ technique made famous by films such as The Matrix. Rather than showing a 3-D rotation of a still moment, this groundbreaking new filming process manipulates moving snapshots of time using Toshiba technology, redefining cinematic human movement.

The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 continuous hours to process.

  • Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
  • Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
  • Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
  • Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops - that convert standard definition TV and DVD images to near high-definition quality


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